Parallel to his journey in the visual arts, Leo Macias has built a distinguished global career in advertising and brand storytelling.

As a creative executive, he has led multidisciplinary teams at leading agencies and tech companies around the world, earning more than 200 international awards including Cannes Lions, Clio Awards, Effies, London Awards, among others. This dual experience — between the artistic and the strategic — gives his creative vision an uncommon depth and sensitivity.

In 2023, he launched his own Creative Thinking Studio: Noad Creative.
Noad is an award-winning studio that collaborates with brands to transform creativity into tangible results. Its approach goes beyond conventional advertising — exploring unexpected narratives, drawing inspiration from art, technology, experiences, data, and cultural trends, and believing in storytelling that sparks deep emotional connections. For Noad, creativity is a lens to see the world differently and inspire people in meaningful ways.